Journal of marketing: A quarterly publication of the american marketing association

• 

  Año 2025, Vol. 89, Número 3

  • Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework

    Shrihari Sridhar

    págs. 1-12

    

  • Buy Now, Pay Later: Impact of Installement Payments on Customer Purchases

    Stijn Maesen, Dionysius Ang

    págs. 13-35

    

  • The Race for Data: Utilizing Informative or Persuasive Cues to Gain Opt-In?

    Caterina D'Assergio, Puneet Manchanda, Elisa Montaguti, Sara Valentini

    págs. 36-59

    

  • The minority Ownweship Awareness Effect: When Promoting Minority Ownership Increases

    Esther Uduehi, Aaron J. Barnes

    págs. 60-77

    

  • The Impact of Air Pollution on Consumer Spending

    Sunghwa Kim, Michael Trusov

    págs. 78-96

    

  • Business-to-Investor Marketing: The interplay of Costly and Costless Signals

    Greg Nyilasy, Shangwen Yi, Dennis Herhausen, Stephan Ludwig, Darren W. Dahl

    págs. 97-117

    

  • To Dispose or Eat? The Impact of Perceived Healthiness on Consumption Decisions for About-to-Expire Foods

    Jeehye Christine Kim, Young Eun Huh, Brent McFerran

    págs. 118-135

    

  • Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market

    Thomas Derek, Ela Veresiu

    págs. 136-153