Journal of marketing: A quarterly publication of the american marketing association

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  Año 2025, Vol. 89, Número 2

  • Social Profit Orientation: Lessons from Organizations Committed to Building a Better World

    Leonard L. Berry, Tracey S. Danaher, Timothy Keiningham, Lerzan Aksoy, Tor W. Andreassen

    págs. 1-19

    

  • Becoming More Socially Profit Oriented

    George S. Day

    págs. 20-22

    

  • Driving Social Profit: Frontline Insights from an Entrepreneur Committed to Sustainable Innovation

    Alessandro Benetton

    págs. 23-24

    

  • Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers

    Jennifer K. D'Angelo, Lea Dunn, Francesca Valsesia

    págs. 25-42

    

  • AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators

    Neeraj Arora, Ishita Chakraborty, Yohei Nishimura

    págs. 43-70

    

  • Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising

    Michael Braun, Eric M. Schwartz

    págs. 71-95

    

  • The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics

    Delphine Dion, Roman Pavlyuchenko, Sonja Prokopec

    págs. 96-118

    

  • Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising

    Shijie Lu, Sha Yang, Yao Yao

    págs. 119-140

    

  • How Retailers Change Ordering Strategies When Suppliers Go Direct

    Michiel Van Crombrugge, Els Breugelmans, Femke Gryseels, Kathleen Cleeren

    págs. 141-162

    

  • Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals

    Yanli Jia, Jun Ouyang, John Qi Dong, Yuwei Jiang

    págs. 163-180