Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements
págs. 2269-2288
Does theWeather Still Affect Me When I Shop at Home?: The Impact ofWeather on Online Shopping Behavior
págs. 2289-2311
Direct Mail or Bonded Warehouse?: Logistics Mode Selection in Cross-Border E-Commerce under Exchange Rate Risk
págs. 2312-2342
Value Creation in Technology-Driven Ecosystems: Role of Coopetition in Industrial Networks
págs. 2343-2359
Online Social Influence and Negative Emotions toward Snow Sports Brands: Moderation and Mediation Effects
págs. 2360-2376
Can Industrial Digitalization Boost a Consumption-Driven Economy?: An Empirical Study Based on Provincial Data in China
págs. 2377-2399
Four-Party Evolutionary Game: Analysis of Value Co-Creation Behavior of Bulk Logistics Enterprises in Digital Transformation
págs. 2400-2432
Prevalence of Online Political Incivility: Mediation Effects of Cognitive and Affective Involvement
Anam Javeed, Muhammad Yar Khan, Abdulrahman Alomair, Abdulaziz S. Al Naim
págs. 2433-2450
Can Influencer Persona Increase the Effectiveness of Social Media Video Ads?: The Mediating Effect of Consumer Perceptions of Self
págs. 2451-2475
Boosting Customers’ Co-Creation in Open-Source Software Environments: The Role of Innovativeness and a Sense of Community
Antonio Rebelo, Concepción Varela Neira, Emilio Ruzo Sanmartín
págs. 2476-2496
Platform First-Party Product Entry and Pricing Strategy under: Cost Differences and Capacity Constraints
págs. 2497-2521
The Emerging Phenomenon of Shopstreaming: Gaining a More Nuanced Understanding of the Factors Which Drive It
págs. 2522-2542
Empirical Research of Cold-Chain Logistics Service: Quality in Fresh Product E-Commerce
págs. 2543-2556
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