Esic market

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  Año 2024, Vol. 55, Número 1. Texto Completo Ejemplar

  • Articles

    • Omnichannel-based value creation through the activation of business model themes: a multi-case exploration of retail firms

      Katarina Knobel, Ricardo Costa Climent, Darek Haftor

      • Resumen
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    • The impact of the metaverse on consumer behaviour and marketing strategies in tourism: a bibliometric review

      Juan Francisco Prados Castillo, Juan Antonio Torrecilla García, Pilar Guaita Fernández, Mónica de Castro Pardo

      • Resumen
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    • Approaching the role of innovation, education and multiplicity of context in sustainable and female entrepreneurship

      Sandra Enri Peiró, Alicia Mas Tur, Andrea Rey

      • Resumen
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    • Creation of a maturity model to measure customer experience management by organizations

      Javier Gallardo, Esther Pagán Castaño, Javier Sánchez García, María Guijarro García

      • Resumen
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    • Environmental products and sustainability awards: the intangible benefits of sustainability strategies

      Isabel María García Sánchez, Juan Piñeiro Chousa, Cristina Aibar Guzmán, Beatriz Aibar Guzmán

      • Resumen
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    • Financial reporting that adds value: a literature review

      Sergio López Moreno, Patricia Granados Gonzalez, Ana Maria Moreno Adalid

      • Resumen
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    • Exploring consumer perceptions of engine technology in vehicle purchase decision-making

      Álvaro Fernández, Álvaro Sáiz Sepúlveda, Beatriz Rodríguez Herráez, Jose Ramon Saura Lacarcel

      • Resumen
      • Texto completo