Harvard business review

• 

  Año 1995, Vol. 73, Número 2

  • The learning organization

    Helen Rheem

    pág. 10

    

  • Corporate identity

    Anne G. Perkins

    pág. 11

    

  • Technology: Core competence or diverse competencies?

    Helen Rheem

    pág. 11

    

  • Marketing

    Anne G. Perkins

    págs. 14-15

    

  • Foreign-owned multinationals

    Anne G. Perkins

    pág. 14

    

  • Managing change

    Thomas J. Kiely

    pág. 15

    

  • How do you grow a premium brand?

    Regina Fazio Maruca

    págs. 22-32

    

  • Starting over: Poland after communism

    Gary W. Loveman, Simon Johnson

    págs. 44-54

    

  • Leading change: Why transformation efforts fail

    John P. Kotter

    págs. 59-67

    

  • The CEO as coach: An interview with AlliedSignal's Lawrence A. Bossidy

    Ram Charan, Noel M. Tichy

    págs. 68-78

    

  • Control in an age of empowerment

    Robert Simons

    págs. 80-88

    

  • The promise of the governed corporation

    John Pound

    págs. 89-98

    

  • Judges for the 1995 McKinsey Awards

    pág. 99

    

  • Do you want to keep your customers forever?

    Don Peppers, B. Joseph Pine III

    págs. 103-113

    

  • How peapod is customizing the virtual supermarket

    pág. 109

    

  • Corporate strategy: The quest for parenting advantage

    Andrew Campbell, Michael Goold

    págs. 120-132

    

  • Understanding the parent

    págs. 124-125

    

  • Why ICI chose to demerge

    Geoffrey Owen, Trevor Harrison

    págs. 133-142

    

  • Who rules the world's financial markets?

    Richard O'Brien

    págs. 144-147

    

  • The currency wars

    John Calverley

    págs. 146-147

    

  • Redraw the line between the board and the CEO

    págs. 153-161

    

  • Letters to the editor

    Robert J. Saldich

    págs. 166-167

    

  • Letters to the editor

    Gary Marks

    pág. 166

    

  • Letters to the editor

    Benson P. Shapiro

    págs. 167-168

    

  • Letters to the editor

    John R. Carruthers

    pág. 168

    

  • Letters to the editor

    Keith Edward Ferrazzi

    págs. 169-170

    

  • Letters to the editor

    Michael Oshins

    págs. 170-171

    

  • Letters to the editor

    Leonard L. Berry

    pág. 172

    

  • Letters to the editor

    Eberhard E. Scheuing

    pág. 172

    

  • How will Poland and its neighbors transform their economies after communism?

    Simon Johnson

    págs. 183-184