Marketing science

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  Año 1994, Vol. 13, Número 2

  • STRUCTURING A MULTIPRODUCT SALES QUOTA-BONUS PLAN FOR A HETEROGENEOUS SALES FORCE: A PRACTICAL MODEL-BASED APPROACH

    Murali K. Mantrala, Andris A. Zoltners, Prabhakant Sinha

    págs. 121-144

    

  • The effect of package coupons on brand choice

    Jagmohan S. Raju, Donald G. Morrison, San Jay K. Dhar

    págs. 145-164

    

  • COMPETITION TO RETAIN CUSTOMERS

    págs. 165-176

    

  • SIGNALING QUALITY BY SELLING THROUGH A REPUTABLE RETAILER: AN EXAMPLE OF RENTING THE REPUTATION OF ANOTHER AGENT

    Woosik Chu, Wujin Chu

    págs. 177-189

    

  • SLEEPING WITH THE ENEMY: SHOULD COMPETITORS SHARE THE SAME ADVERTISING AGENCY?

    J. Miguel Villas-Boas

    págs. 190-202