Marketing science in a changing environment
Alvin J. Silk
págs. 401-404
Marketing's limited role in new product development in one computer systems firm
John P. Workman Jr.
págs. 405-421
Influencing consumer judgments using autobiographical memories: A self-referencing perspective
James R. Bettman, Mita Sujan
págs. 422-436
Equity estimation and assessing market response
Albert R. Wildt
págs. 437-451
págs. 452-466
MARKOR: A measure of market orientation
Bernard Jaworski, Ajay K. Kohli
págs. 467-477
Excess behavioral loyalty for high-share brands: Deviations from the Dirichlet model for repeat
Peter S. Fader, David C. Schmittlein
págs. 478-493
A probabilistic approach to pricing a bundle of products or services
R. Venkatesh, Vijay Mahajan
págs. 494-508
Marketing in turbulent environments: Decision processes and the time-sensitivity of information
Rashi Glazer, Allen M. Weiss
págs. 509-521
págs. 522-524
David W. Stewart, Donald E. Stem Jr.
págs. 525-527
Janeen Arnold Costa, Donald E. Stem Jr.
págs. 527-528
Donald E. Stem Jr., Mukesh Bhargava
págs. 528-530
Chris Janiszewski, Donald E. Stem Jr.
págs. 530-531
Susan Ohm, Donald E. Stem Jr.
págs. 531-533
Donald E. Stem Jr., A. Dwayne
págs. 533-534
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