Do feelings of success mediate sales performance-work attitude relationships?
William L. Cron, Steven P. Brown
págs. 91-100
Source effects in communication and persuasion research: A meta-analysis of effect size
Daniel L. Sherrell, Elizabeth J. Wilson
págs. 101-112
Coping with organizational role stress: Intrinsic motivational orientation, perceived role
Susan M. Keaveney, James E. Nelson
págs. 113-124
R&D-marketing integration in Japanese high-technology firms: Hypotheses and empirical evidence
X. Michael Song, Mark E. Parry
págs. 125-133
An experimental examination of mood effects on retrieval and evaluation of advertisement and
Stephen J. Grove, Patricia A. Knowles
págs. 135-142
An exploratory study of reverse causality relationships among sales force turnover variables
Pradeep K. Tyagi, Thomas R. Wotruba
págs. 143-153
External and internal supplier influences: Buyer perceptions of channel outcomes
Terri A. Scandura, Jule B. Gassenheimer
págs. 155-160
Focus group research dynamics and reporting: An examination of research objectives and moderator
William J. McDonald
págs. 161-168
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