Journal of the Academy of Marketing Science

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  Año 1993, Vol. 21, Número 2

  • Do feelings of success mediate sales performance-work attitude relationships?

    William L. Cron, Steven P. Brown

    págs. 91-100

    

  • Source effects in communication and persuasion research: A meta-analysis of effect size

    Daniel L. Sherrell, Elizabeth J. Wilson

    págs. 101-112

    

  • Coping with organizational role stress: Intrinsic motivational orientation, perceived role

    Susan M. Keaveney, E. Nelson James

    págs. 113-124

    

  • R&D-marketing integration in Japanese high-technology firms: Hypotheses and empirical evidence

    X. Michael Song, Mark E. Parry

    págs. 125-133

    

  • An experimental examination of mood effects on retrieval and evaluation of advertisement and

    Stephen J. Grove, Patricia A. Knowles

    págs. 135-142

    

  • An exploratory study of reverse causality relationships among sales force turnover variables

    Pradeep K. Tyagi, Thomas R. Wotruba

    págs. 143-153

    

  • External and internal supplier influences: Buyer perceptions of channel outcomes

    Terri A. Scandura, Jule B. Gassenheimer

    págs. 155-160

    

  • Focus group research dynamics and reporting: An examination of research objectives and moderator

    William J. McDonald

    págs. 161-168