págs. 1-6
págs. 7-27
The motivational impact of sales quotas on effort
Jhinuk Chowdhury
págs. 28-41
Capturing individual differences in paired comparisons: An extended BTL model incorporating
William R. Dillon, Ajith Kumar
págs. 42-51
Carryover and backfire effects in marketing research
Barbara A. Bickart
págs. 52-62
Antecedents and consequences of salesperson job satisfaction: Meta-analysis and assessment of
Steven P. Brown, Robert A. Peterson
págs. 63-77
Organizational consequences, marketing ethics, and salesforce supervision
Arturo Z. Vasquez-Parraga, Shelby D. Hunt
págs. 78-90
The effects of length, content, and repetition on television commercial effectiveness
Surendra N. Singh, Catherine A. Cole
págs. 91-104
The effectiveness of alternative preference elicitation procedures in predicting choice
Dick R. Wittink, Joel Huber
págs. 105-114
Dipankar Chakravarti
págs. 115-117
M. Carole Macklin
págs. 117-118
págs. 118-119
Charles W. Gross
págs. 119-121
R. Dale Wilson
págs. 121-124
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