Marketing science

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  Año 1993, Vol. 12, Número 2

  • THE ANTECEDENTS AND CONSEQUENCES OF CUSTOMER SATISFACTION FOR FIRMS

    Eugene W. Anderson, Mary W. Sullivan

    págs. 125-143

    

  • A LOOK ON THE COST SIDE: MARKET SHARE AND THE COMPETITIVE ENVIRONMENT

    William Boulding, Richard Staelin

    págs. 144-166

    

  • Truth in concentration in the land of (80/20) laws

    Donald G. Morrison, Lee G. Cooper, David C. Schmittlein

    págs. 167-183

    

  • INVESTIGATING PURCHASE INCIDENCE, BRAND CHOICE AND PURCHASE QUANTITY DECISIONS OF HOUSEHOLDS

    Pradeep K. Chintagunta

    págs. 184-208

    

  • COMPOSITE DEPENDENT VARIABLES AND THE MARKET SHARE EFFECT

    Robert Jacobson, David A. Aaker

    págs. 209-212