International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2021, Vol. 18, Número 3

  • Original research article

    • How a nonprofit organization delivers online accountability through social media

      Seyla Rizky Amelia, Miranti Kartika Dewi

      • Resumen

      págs. 317-334

      

  • Original article

    • How permeable to cause-related marketing are millennials?

      Susana Costa E. Silva, Paulo Duarte, Ana Filipa Lopes Marinho, Bozidar Vlacic

      • Resumen

      págs. 335-360

      

    • An integrative approach to the nexus of brand loyalty and corporate social responsibility

      Sonia Kataria, Vinod Kumar Saini, Ajay Kumar Sharma, Renu Yadav, Harpuneet Kohli

      • Resumen

      págs. 361-385

      

    • The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator

      Madhurima Deb

      • Resumen

      págs. 387-401

      

  • Original research article

    • Addressing complex social problems with a multi-environmental stakeholder coalition

      Walter Wymer

      • Resumen

      págs. 403-418

      

  • Original article

    • Public sector reputation and netpromoter score

      Vilma Luoma-aho, María José Canel Crespo, Juho Hakola

      • Resumen
      • Texto completo

      págs. 419-446

      

  • PhD Thesis Review

    • Institutional theory, culture and value co-creation:: how do they stick together in donation?

      Renata Klafke, André Torres Urdan, Simone Regina Didonet, Maik Arnold

      • Resumen

      págs. 447-466