International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2021, Vol. 18, Número 2

  • Original research article

    • Increasing citizen satisfaction with municipal services: the function of intangible factors

      Hanna Gendel-Guterman, Miriam Bilig

      • Resumen

      págs. 171-186

      

    • The impact of cause-related marketing campaigns on the reputation of corporations and NGOs

      Enrique Carlos Bianchi, Gaspar Gracia Daponte, Leticia Pirard

      • Resumen

      págs. 187-205

      

    • The influence of Public University library service quality and library Brand image on user loyalty

      Kojo Kakra Twum, Andrews Agya Yalley, Gloria Kakrabah-Quarshie Agyapong, Daniel Ofori

      • Resumen
      • Texto completo

      págs. 207-227

      

    • They ought to do it too: Understanding effects of social information on donation behavior and mood

      Claire van Teunenbroek, René Bekkers, Bianca Beersmaa

      • Resumen
      • Texto completo

      págs. 229-253

      

    • Thumbs down on “likes”? The impact of Facebook reactions on online consumers’ nonprofit engagement behavior

      Min Chung Han

      • Resumen

      págs. 255-272

      

    • Does youth civic engagement enhance social and academic performance?

      Ana Fernandes, Teresa Proença, Marisa R. Ferreira, Arminda Maria Finisterra do Paço

      • Resumen

      págs. 273-293

      

    • Engagement in social networks: a multi-method study in non-profits organizations

      Renata Klafke, Paulo M. Gomes, Demétrio Mendonça Junior, Simone Regina Didonet, Ana M. Toaldo

      • Resumen

      págs. 295-315