International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2021, Vol. 18, Número 1

  • Original article

    • Integrating transactional and relationship marketing: a new approach to understanding destination loyalty

      José Manuel Hernández Mogollón, Helena Maria Baptista Alves, Ana María Campón Cerro, Elide Di Clemente

      • Resumen

      págs. 3-26

      

    • On the relationship between online brand community and brand preference in political market

      Saikat Banerjee

      • Resumen

      págs. 27-55

      

    • Examining social capital and online social support links: a study in online health communities facing treatment uncertainty

      N. Baptista, José Carlos Pinho, Helena Maria Baptista Alves

      • Resumen

      págs. 57-94

      

    • Adherents’ switching behavior: exploring the push-pull-mooring framework in the Christian religious market

      Osaiga Felix Isibor, Edith Onowe Odia

      • Resumen

      págs. 95-107

      

    • Cause-related marketing: scepticism and warm glow as impacts of donation size on purchase intention

      Amel Chaabouni, Kaouther Jridi, Fatma Bakini

      • Resumen

      págs. 129-150

      

  • Original research article

    • Does organizational reputation matter in Pakistan’s higher education institutions? The mediating role of person-organization fit and person-vocation fit between organizational reputation and turnover intention

      Abdul Samad Kakar, Nur Naha Abu Mansor, Roselina Ahmad Saufi

      • Resumen

      págs. 151-169