Cross-National Collaboration of Marketing Personnel Within a Multinational: Leveraging Customer Participation for New Product Advantage
págs. 1-19
Exploitation and Exploration in International Joint Ventures: Moderating Effects of Partner Control Imbalance and Product Similarity
págs. 20-38
Customer Responses to Switching Costs: A Meta-Analytic Investigation of the Moderating Influence of Culture
págs. 39-60
How Product Category Shapes Preferences Toward Global and Local Brands: A Schema Theory Perspective
págs. 61-81
Doing Good in Another Neighborhood: Attributions of CSR Motives Depend on Corporate Nationality and Cultural Orientation
Jungsil Choi, Young Kyun Chang, Yexin Jessica Li, Myoung Gyun Jang
págs. 82-102
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