Sport Marketing Quarterly

• 

  Año 2016, Vol. 25, Número 3

  • Examining the Effects of Advertisement Setting and Actor Race on African Americans' Intentions to Consume Baseball.

    Brandon Brown, Gregg Bennett, Khalid Ballouli

    • Resumen

    págs. 139-151

    

  • Fantasy vs. Reality: Exploring the BIRGing and CORFing Behavior of Fantasy Football Participants.

    Brendan Dwyer, Rebecca M. Achen, Joshua M. Lupinek

    • Resumen

    págs. 152-165

    

  • Differential Effects of Motives and Points of Attachment on Conative Loyalty of Formula 1 U.S. Grand Prix Attendees.

    Khalid Ballouli, Galen T. Trail, Todd C. Koesters, Matthew J. Bernthal

    • Resumen

    págs. 166-181

    

  • The Rio 2016 Olympics: Analyzing Rule 40's Moment to Shine.

    John Grady

    • Resumen

    págs. 182-184

    

  • Losing the Core Sport Product: Marketing Amidst Uncertainty in College Athletics.

    Michael Hutchinson, Cody T. Havard, Brennan K. Berg, Timothy D. Ryan

    • Resumen

    págs. 185-194