Going native: : Effects of disclosure position and language on the recognition and evaluation of online native advertising
págs. 157-168
págs. 169-182
Young adolescents and advertising on social network games: A structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention
págs. 183-197
Don't distract me when I'm media multitasking: : Toward a theory for raising advertising recall and recognition
Robert Angell, Matthew Gorton, Johannes Sauer, Paul Bottomley, John White
págs. 198-210
Taming the blame game: : Using promotion programs to counter product-harm crises
págs. 211-226
págs. 227-243
Calling it out: : The impact of national identity on consumer response to ads with a patriotic theme
págs. 244-255
Scarcity appeals in advertising: : The moderating role of expectation of scarcity
págs. 256-268
Research and publishing in the journal of advertising: : Making theory relevant
págs. 269-273
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