Journal of International Marketing

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  Año 2015, Vol. 23, Número 3

  • Understanding relationship marketing and loyalty program effectiveness in global markets

    Joshua T. Beck, Kelly Chapman, Robert W. Palmatier

    • Resumen

    págs. 1-21

    

  • Contract specificity, contract violation, and relationship performance in international buyer–supplier relationships

    David A. Griffith, Yanhui Zhao

    • Resumen

    págs. 22-40

    

  • Does improvisation help or hinder planning in determining export success? Decision theory applied to exporting

    Ekaterina Nemkova, Anne L. Souchon, Paul Hughes, Milena Micevski

    • Resumen

    págs. 41-65

    

  • Revisiting consumer ethnocentrism: : Review, reconceptualization, and empirical testing

    Nikoletta-Theofania Siamagka, George Balabanis

    • Resumen

    págs. 66-86

    

  • Loyalty programs in emerging and developed markets: : The impact of cultural values on loyalty program choice

    Frauke Mattison Thompson, Thorsten Chmura

    • Resumen

    págs. 87-103