International Journal of Advertising

• 

  Año 2015, Vol. 34, Número 2

  • Creating win-win situations via advertising: new developments in digital out-of-home advertising

    Charles R. Taylor

    págs. 177-180

    

  • Twitter for two: investigating the effects of dialogue with customers in social media

    Jonas Colliander, Micael Dahlén, Erik Modiga

    • Resumen

    págs. 181-194

    

  • Areas of research in political advertising: a review and research agenda

    Eric Van Steenburg

    • Resumen

    págs. 195-231

    

  • Creativity, attention and the memory for brands: an outdoor advertising field study

    Rick T. Wilson, Daniel W. Baack, Brian D. Till

    • Resumen

    págs. 232-261

    

  • Is there a need for speed? Fast animation as context increases product trial intent and self-focus

    Brittany R.L. Duff, Sela Sar

    • Resumen

    págs. 262-284

    

  • Communion-over-Agency Effects on Advertising Effectiveness

    Martina Infanger, Sabine Sczesny

    • Resumen

    págs. 285-306

    

  • Sports sponsorship effects on customer equity: an Asian market application

    Sang Jin Kim, Honglei Liu, Kyung Hoon Kim, Yung Kyun Choi, Siging Peng

    • Resumen

    págs. 307-326

    

  • Internet media personality: scale development and advertising implications

    Chang-Dae Ham, Hyung-Seok Lee

    • Resumen

    págs. 327-349

    

  • Antidepressant direct-to-consumer prescription drug advertising and public stigma of depression: the mediating role of perceived prevalence of depression

    Hyun Seung Jin

    • Resumen

    págs. 350-365

    

  • Narrative, transportation and advertising

    Jean Marie Brechman, Scott C. Purvis

    • Resumen

    págs. 366-381

    

  • When comparative valence frame affects brand extension evaluations: the moderating role of parent-extension fit

    Tae Hyun Baek, Karen Whitehill King

    • Resumen

    págs. 382-401