Cross-national differences in consumer satisfaction: : Mobile services in emerging and developed markets
Forrest V. Morgeson III, Pratyush Nidhi Sharma, G. Tomas M. Hult
págs. 1-24
Consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior: : A social identity theory perspective
Katharina Petra Zeugner-Roth, Vesna Zabkar, Adamantios Diamantopoulos
págs. 25-54
Global brand architecture position and market-based performance: : The moderating role of culture
págs. 55-72
págs. 73-93
The synergetic effect of multinational corporation management's social cognitive capability on tacit-knowledge management: : Product innovation ability insights from Asia
Margaret L. Sheng, Nathaniel N. Hartmann, Qimei Chen, Irene Chen
págs. 94-110
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