págs. 137-154
Servicing in sponsorship: : A best-worst scaling empirical analysis
págs. 155-169
págs. 170-183
#Sponsoring the #Frenchopen: : An examination of social media buzz and sentiment
págs. 184-199
The impact of international football matches on primary sponsors and shareholder wealth
Adrien Bouchet, Thomas W. Doellman, Michael Troilo, Brian R. Walkup
págs. 200-210
Market reactions to corporate sponsorships of european football kits: : The moderating effects of firm congruence
págs. 211-222
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