Are students aware of university social responsibility? Some insights from a survey in a Spanish university
J. L. Vázquez Burguete, Carlota L. Aza, Ana Lanero Carrizo
págs. 195-208
Mutual influence between firms and tourist destination: a case in the Douro Valley
Ricardo Alexandre Fontes Correia, Carlos Melo Brito
págs. 209-228
Why do event volunteers return? Theory of planned behavior
Young-joo Lee, Doyeon Won, Hyejin Bang
págs. 229-241
Does brand identification transform alumni into university advocates?
Amber L. Stephenson, David B. Yerger
págs. 243-262
An investigation of effects of justice recovery dimensions on students’ satisfaction with service recovery in higher education environment
Muhammad Waqas, Haider Ali, Muhammad Ali Khan
págs. 263-284
Cause related marketing: armani initiative ‘acqua for life’
Cristina Mititelu, Gloria Fiorani, Simone Mariani
págs. 285-305
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