What do we know about peer-to-peer marketing?
Geoffrey Precourt
págs. 124-125
Pitfalls and fraud in online advertising metrics
Benjamin Edelman
págs. 127-132
Uses and misuses of online-survey panels in digital research
Gian Fulgoni
págs. 133-137
Head in the clouds? Beyond employment in the creative services industry
Julian Stubbs
págs. 138-140
Is mobile a reliable platform for survey taking? Defining quality in online surveys from mobile respondents
William A. Cook
págs. 141-148
How corporate cultures drive advertising and promotion budgets
Douglas West, John B. Ford, Paul W. Farris
págs. 149-162
Standing out from the crowd
Michael McCarthy, Gillian Oakenfull
págs. 163-177
All you need is love? Communication insights from pop music's number-one hits
David H. Henard, Christian L. Rossetti
págs. 178-191
Brand-placement effectiveness and competitive interference in entertainment media
Haiming Hang
págs. 192-199
Consumer moments of truth in the digital context
Gillian Moran, Laurent Muzellec, Eoghan Nolan
págs. 200-204
How contagious is your viral marketing campaign? A mathematical model for assessing campaign performance
Michael T. Ewing, David B. Stewart, Dineli R. Mather, Joshua D. Newton
págs. 205-216
What makes people "like" comedic-violence advertisements? A model for predicting attitude and sharing intention
Yeuseung Kim, Hye Jin Yoon
págs. 217-232
When do advertising parodies hurt? The power of humor and credibility in viral spoof advertisements
Ouidade Sabri, Géraldine Michel
págs. 233-247
© 2001-2024 Fundación Dialnet · Todos los derechos reservados
Coordinado por: