págs. 3-4
Detecting pod position effects in the context of multi-segment sport programs: : implications from four super bowl broadcasts
págs. 5-16
Cause-related versus non-cause-related sport events: : differentiating endurance events through a comparison of athletes' motives
págs. 17-26
The impact of fan identification and notification on survey response and data quality
Jeremy Scott Jordan, Simon Brandon-Lai, Mikihiro Sato, Aubrey Kent, Daniel C. Funk
págs. 27-36
Signals and cues: : LGBT inclusive advertising and consumer attraction
págs. 37-46
Social media's changing legal landscape provides cautionary tales of "pinterest" to sport marketers.
págs. 47-49
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