págs. 275-291
When companies don't make the ad: : a multimethod inquiry into the differential effectiveness of consumer-generated advertising
págs. 292-307
The impact of violent humor on advertising success: : a gender perspective
págs. 308-319
Think outside the ad: : can advertising creativity benefit more than the advertiser?
págs. 320-330
Defending brands: : effects of alignment of spokescharacter personality traits and corporate transgressions on brand trust and attitudes
Judith Anne Garretson Folse, Scot Burton, Richard G. Netemeyerc
págs. 331-342
The typicality and accessibility of consumer attitudes toward television advertising: : implications for the measurement of attitudes toward advertising in general
págs. 343-357
págs. 358-370
págs. 371-379
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