págs. 121-122
Business Focus at a Glance: Road Map to Smarter Marketing Decisions
págs. 123-124
págs. 124-128
págs. 129-130
págs. 131-133
The Secret Sauce for Super Bowl Advertising: What Makes Marketing Work in the World's Most Watched Event?
págs. 134-149
How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertising.
Altaf Merchant, Kathryn Latour, John B. Ford, Michael S. Latour
págs. 150-165
An Episode-by-Episode Examination: What Drives Television-Viewer Behavior: Digging Down into Audience Satisfaction with Television Dramas.
págs. 166-174
Empirical Generalizations: New Laws for Digital Marketing: How Advertising Research Must Change
págs. 175-180
Digging Deeper Down into the Empirical Generalization of Brand Recall: Adding Owned and Earned Media to Paid-Media Touchpoints
págs. 181-185
More Mutter About Clutter: Extending Empirical Generalizations to Facebook
págs. 186-191
págs. 192-199
Jennifer Taylor, Rachel Kennedy, Colin McDonald, Laurent Larguinat, Yassine el Ouarzazi, Nassim Haddad
págs. 200-211
Duane Varan, Jamie Murphy, Charles F. Hofacker, Jennifer A. Robinson, Robert F. Potter, Steven Bellman
págs. 212-220
págs. 221-230
The Marketer's Dilemma: Focusing on a Target or a Demographic? The Utility of Data-Integration Techniques.
págs. 231-236
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