Honeywell's CEO on How He Avoided Layoffs
David Cote
págs. 43-46
Tours of Duty: The New Employer-Employee Compact
Reid Hoffman, Ben Casnocha, Chris Yeh
págs. 48-58
Transient Advantage
Rita Ghunther McGrath
págs. 62-70
What is the Theory of Your Firm?
Todd Zerger
págs. 72-78
The New Dynamics of Competition
Michael D. Ryall
págs. 80-87
Dysfunction in the Boardroom
Boris Groysberg, Deborah Bell
págs. 88-97
It's All About Day One
Suzanne de Janasz, Kees Van der Graaf, Michael D. Watkins
págs. 98-104
Creativity in Advertising: When It Works and When it Doesn't
Werner Reinartz, Peter Saffert
págs. 106-112
L'oréal Masters Multiculturalism
Hae-Jung Hong, Yves Daz
págs. 114-119
How to Give a Killer Presentation
Chris Anderson
págs. 121-125
The Ex-CEO Contemplates a Coup
William C. Kirby
págs. 129-133
Hollywood's Obsession with Blockbusters
Kevin Evers
págs. 134-135
Executive Summaries
págs. 141-143
Life's Work
Alison Beard
págs. 144-145
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