Building Brands Together: EMERGENCE AND OUTCOMES OF CO-CREATION
págs. 5-26
Customer-Centric Leadership: HOW TO MANAGE STRATEGIC CUSTOMERS AS ASSETS IN B2B MARKETS
págs. 27-59
págs. 60-86
págs. 87-96
págs. 97-106
When It Takes a Network: CREATING STRATEGY AND AGILITY THROUGH WARGAMING
págs. 107-133
págs. 134-152
págs. 153-165
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