Journal of marketing research

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  Año 2006, Número 4

  • Introduction to the Marketing Science Institute Special Section on Academic and Practitioner Collaborative Research

    Leigh McAlister

    págs. 515-517

    

  • Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics

    David Trounce, Bari A Harlam, Kusum L Ailawadi, Jacques César

    págs. 518-535

    

  • The Short- and Long-Term Impact of an Assortment Reduction on Category Sales

    Laurens M Sloot, Peter C Verhoef, Dennis Fok

    págs. 536-548

    

  • Brand Concept Maps: A Methodology for Identifying Brand Association Networks

    Kyeongheui Kim, Alokparna Basu Monga, Barbara Loken, Deborah Roedder John

    págs. 549-563

    

  • A Three-Stage Model of Integrated Marketing Communications at the Marketing¿Sales Interface

    Timothy M Smith, Rabikar Chatterjee, Srinath Gopalakrishna

    págs. 564-579

    

  • The Role of Relational Embeddedness in Retail Buyers' Selection of New Products

    Randall L Rose, Satish Jayachandran, Peter Kaufman

    págs. 580-587

    

  • Optimal Pricing Strategies for an Automotive Aftermarket Retailer

    Rajeeve Kaul, Murali K Mantrala, Antonie Stam, Srinath Gopalakrishna, P.B Seetharaman

    págs. 588-604

    

  • Can ¿Low-Fat¿ Nutrition Labels Lead to Obesity?

    Brian Wansink, Pierre Chandon

    págs. 605-617

    

  • Deferring Versus Expediting Consumption: The Effect of Outcome Concreteness on Sensitivity to Time Horizon

    Selin A Malkoc, Gal Zauberman

    págs. 618-627

    

  • Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior

    Geeta Menon, Suresh Ramanathan

    págs. 628-641

    

  • The Neglect of Prescreening Information

    Gülden Ülkümen, Chris Janiszewski, Amitav Chakravarti

    págs. 642-653

    

  • Fading Optimism in Products: Temporal Changes in Expectations About Performance

    Michael J Houston, Ashwani Monga

    págs. 654-663

    

  • Customizing Complex Products: When Should the Vendor Take Control?

    Mrinal Ghosh, Shantanu Dutta, Stefan Stremersch

    págs. 664-679

    

  • An Empirical Two-Stage Choice Model with Varying Decision Rules Applied to Internet Clickstream Data

    Wendy W Moe

    págs. 680-692

    

  • Salesperson Adaptive Selling Behavior and Customer Orientation: A Meta-Analysis

    George R Franke, Jeong-Eun Park

    págs. 693-702

    

  • New Books in Review

    Stephanie Noble, Naveen Donthu, Sandeep Krishnamurthy, Meryl P Gardner, Geeta Menon

    págs. 703-704

    

  • Journal of Marketing Research: Annotated Subject Index and Author/Title Index Vol. XLIII, 2006

    págs. 705-718