págs. 1-18
The Influence of Avatars on Online Consumer Shopping Behavior
Marcus M Neumann, Chris Janiszewski, Martin Holzwarth
págs. 19-36
Gary F Gebhardt, Gregory S Carpenter, John F Sherry
págs. 37-55
págs. 56-69
Naveen Donthu, Xueming Luo
págs. 70-91
Erica Mina Okada
págs. 92-102
Influence Tactics for Effective Adaptive Selling
Tasadduq A Shervani, Goutam N Challagalla, Richard G McFarland
págs. 103-117
How Biased Household Inventory Estimates Distort Shopping and Storage Decisions
Pierre Chandon, Brian Wansink
págs. 118-135
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Dhruv Grewal, Rajiv P. Dant, Robert W Palmatier, Kenneth R Evans
págs. 136-153
Achieving Marketing Objectives Through Social Sponsorships
Karen L Becker-Olsen, Carolyn J Simmons
págs. 154-169
Wayne D Hoyer, Rajagopal Raghunathan, Rebecca Walker Naylor
págs. 170-184
Roger A Kerin, Daniel J Howard
págs. 185-204
págs. 205-210
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