Another look at loss aversion in brand choice data: Can we characterize the loss averse consumer?
Daniel Klapper, Christine Ebling, Jarg Temme
págs. 239-254
págs. 255-275
págs. 277-291
Forecasting cross-population innovation diffusion: A Bayesian approach
Dennis Fok, Yvonne M. van Everdingen, Wouter B. Aghina
págs. 293-308
Measuring and modeling the (limited) reliability of free choice attitude questions
Francesca Dall'Olmo Riley, Gilles Laurent, Cam Rungie, Donald G. Morrison, Tirthankar Roy
págs. 309-318
An experimental investigation of scanner data preparation strategies for consumer choice models
Rick L. Andrews, Imran S. Currim
págs. 319-331
págs. 333-350
Advance-selling as a competitive marketing tool
Steven M. Shugan
págs. 351-373
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