Análisis y perspectivas de la evolución del negocio cinematográfico desde la óptica de la distribución y exhibición

• Autores: Marta Batlle Beltrán
• Directores de la Tesis: Manuel Mateo Doll (dir. tes.)
• Lectura: En la Universitat Politècnica de Catalunya (UPC) ( España ) en 2014
• Idioma: español
• Tribunal Calificador de la Tesis: Martí Casadesús Fa (presid.), Josep Coll Bertrán (secret.), Joan Calzada (voc.)
• Materias:
  • Ciencias económicas
    • Economía general
      • Comportamiento del consumidor
    • Organización industrial y políticas gubernamentales
    • Organización y dirección de empresas
• Enlaces
  • Tesis en acceso abierto en: TDX
• Resumen

  • The research work was based on an analysis of the film industry and its prospects in terms of distribution and exhibition. The film industry is based on three processes: production, distribution and screening. The work was divided into two subtasks. First, information was collected on the theoretical concepts and then used to analyse business performance, the evolution of the windows of exploitation (ways to sell a film) and trade relations between the actors of the industry¿s three processes. The evolution of the main actors in the American film industry (the Hollywood studios or ¿majors¿) and their position with regard to the new distribution channels (pay TV, video on demand, etc.) was analysed. Attention was paid to the management of digital cinema, which has led to significant changes in the industry. Second, fieldwork was carried out to obtain the opinion of film exhibitors and film spectators. A questionnaire was drawn up to ask exhibitors about their relationship with distributors, the introduction of digital cinema, their working conditions and other aspects that may influence the future of cinemas as we know them today. The data obtained were subjected to qualitative analysis. Another questionnaire asked filmgoers about the comfort of cinema theatres, prices, the use of this single window for screening films or other windows, etc. The data were processed quantitatively using structural equation modelling, which analyses the relationship between a response variable that may or may not depend on a set of variables for which information is available or on latent variables. The information obtained was used to create models to explain cinema attendance behaviour and to draw conclusions on future trends and prospects based on the current situation of the industry.