Open Personalization: Involving Third Parties in Improving the User Experience of Websites
- Autores: Cristóbal Arellano Bartolomé
- Directores de la Tesis: Óscar Díaz García (dir. tes.), Juan Ignacio Iturrioz Sánchez (dir. tes.)
- Lectura: En la Universidad del País Vasco - Euskal Herriko Unibertsitatea ( España ) en 2013
- Idioma: inglés
- Tribunal Calificador de la Tesis: Mario G. Piattini Velthuis (presid.), Diego López de Ipiña González de Artaza (secret.), Geert-Jan Houben (voc.), Martin Gaedke (voc.), Sven Casteleyn (voc.)
- Materias:
- Enlaces
- Tesis en acceso abierto en: ADDI
- Resumen
Traditional software development captures the user needs during the requirement analysis. The Web makes this endeavour even harder due to the difficulty to determine who these users are. In an attempt to tackle the heterogeneity of the user base, Web Personalization techniques are proposed to guide the users’ experience. In addition, Open Innovation allows organisations to look beyond their internal resources to develop new products or improve existing processes. This thesis sits in between by introducing Open Personalization as a means to incorporate actors other than webmasters in the personalization of web applications. The aim is to provide the technological basis that builds up a trusty environment for webmasters and companion actors to collaborate, i.e. "an architecture of participation". Such architecture very much depends on these actors’ profile. This work tackles three profiles (i.e. software partners, hobby programmers and end users), and proposes three "architectures of participation" tuned for each profile. Each architecture rests on different technologies: a .NET annotation library based on Inversion of Control for software partners, a Modding Interface in JavaScript for hobby programmers, and finally, a domain specific language for end-users. Proof-of-concept implementations are available for the three cases while a quantitative evaluation is conducted for the domain specific language.
