Las tramas culturales del Fitness en Argentina: los cuerpos activos del ethos empresarial emergente

• Autores: María Inés Landa
• Directores de la Tesis: Beatriz Ferrús Antón (dir. tes.), Meri Torras Francès (dir. tes.)
• Lectura: En la Universitat Autònoma de Barcelona ( España ) en 2011
• Idioma: español
• Tribunal Calificador de la Tesis: Vanina Andrea Papalini (presid.), Begonya Sàez i Tajafuerce (secret.), Isabel Clúa Ginés (voc.)
• Materias:
  • Sociología
    • Sociología cultural
• Enlaces
  • Tesis en acceso abierto en: DDD
• Dialnet Métricas: 3 Citas
• Resumen

  • The research approaches the world of Fitness as a novel symbolic process that shows in its emergency and development the characteristic features of the hegemonic ethos in the new Capitalist societies. However, this research covers not only this cultural object but also proposes to understand the advent of a new model of social subjectivation From the suggested perspective, the ideology of the Fitness shapes a repertoire of regulation and corporal transformation that corresponds to a specific axiology that in its sense and performativity enables to track the range of corporal resources which the agitated waters of the Capitalist market prescribe for many members of society. In the constellations of flexible Capitalism, the Fitness body emerges as the corporal model that condenses the contemporary entrepreneurial axiology. The objectives proposed in this study are: To investigate the significances present in the textualities produced in the interior of this cultural world; to identify the uprising moment of the Management genre in such discursive and corporal devices; to track the movements produced in the languages which update in these spaces and deconstruct the active life style/sedentary equation as a constitutive operation of the analyzed practices. According to these, the category Cultural Device of Fitness has been built up and comprises a series of hermeneutical, theoretical and methodological operations. In the first place, such device enables to deal with the heterogenic feature which characterizes the group of practices that comprise this cultural space. In the second place, this group enables a multidimensional approach of this scope, which opens up a complex perspective that goes beyond the studies which narrow the sense of Fitness as a consumption product. Finally, said concept has operated in the organization and systematization of the content of this thesis. The text is divided into three parts in which I pretend to describe the genesis, the fastening and ties of some corporal practices which as a tendency consolidate their cultural dominance, and which embody, with other symbolic configurations, the ethos of contemporary Capitalism. The first Part, “Cartographies of a corporal Capitalist culture” describes the emergency and present time of the Fitness device in the global and local scenario. The Second Part, “Fitness and Management in Argentina: Entrepreneurial adrift”, develops what Foucault identified as the perpetual strategic padding of the artifact, in which each effect produced by the device is able to be in tune or in contradiction with the effects of other devices. The instance of the device consummation develops in the third part: “Subjected to consumption The moral conversion to the active culture”, in which I discuss the operations that make possible the delimitation of an entrepreneurial subject. Finally, the conclusions integrates the content of all the chapters by articulating local analyzes on corporal practices with the global and bio-political dimension that characterizes the cultural scenario. The study was circumscribed to a specific region: Argentina. However, the marked uniformity that has evidenced the device in its structural dimension enables to inscribe the investigation results in the culture globalization processes that characterize the contemporary metropolis. In this sense, it is worth noticing that the thesis’ main conclusion acknowledges the marked adscription of Fitness and Fitness-Management to the values of new Capitalism. They are processes that simultaneously signal the struggle that this device draws with those corporal forms which resist or cannot adapt to the functional demands of the present working and consumption scenarios. The study leaves leaves room for further research on questios such as the effects of power that are produced by the corporal and entrepreneurial devices of our contemporaneity.