Metodologia optimitzada per al disseny i innovació de models de negoci en startups
- Autores: Manel Álvarez Paz
- Directores de la Tesis: Francesc Solé Parellada (dir. tes.), Josep Coll Bertrán (dir. tes.)
- Lectura: En la Universitat Politècnica de Catalunya (UPC) ( España ) en 2015
- Idioma: catalán
- Tribunal Calificador de la Tesis: Maria Angels Fitó Bertrán (presid.), José María Sallán Leyes (secret.), Enric Barba Ibáñez (voc.)
- Materias:
- Enlaces
- Tesis en acceso abierto en: TDX
- Resumen
The concept Business Model refers to an abstraction widely used both in the academic literature and in the management practice field. Recently, it has captured the attention both of scholars and practitioners. Business Models have strongly emerged as a mechanism to foster innovation and to create and deliver value in organizations. Lately, new design methodologies have been appearing, making it easier to understand and study the Business Models. However, these methodologies are usually designed with a unique and specific focus. Therefore, they are not always completely useful for determined types of companies. Startups are temporary and dynamic organizations that tend to change and transform their Business Model constantly, to make it scalable, profitable and repeatable. This type of organizations do not have yet a particularized and optimized methodology that allows them to consider their idiosyncrasy to study their Business Model. Due to their specific characteristics, startups usually have to deal with numerous problems that make them different in comparison with big corporations. This thesis has been developed around the three pillars mentioned above: Business Models, methodologies and startups. It has the specific goal of developing an optimized methodology for startups that will help them designing and innovating on their Business Model. Through an extensive and thorough academic literature review, the thesis establishes the state of the art, develops a series of different research questions and establishes a set of theoretical propositions pending to be validated. Following the qualitative research methodology, all theoretical propositions are validated. Firstly, it is proved that Business Models are important and that they can be studied using specific tools. Secondly, it is checked that startups have some particular characteristics and often they need to deal with several problems that minimize their chances of success. Finally, it is validated that it is possible to develop a new tool that would solve the shortcomings and limitations of existing methodologies for Business Model innovation in startups. The empirical validation is achieved by using the case method and the specific technique of in-depth interviews. Thus, this thesis has studied three startups: a successful startup, a startup that is still in a transitional stage and a startup has failed. The results are listed as a set of advantages that could be achieved with the proper study of the Business Model, as a list of key characteristics of startups, and as a group of problems that startups usually have to overcome. Finally, the thesis concludes with the development of the new tool. This new methodology has been raised following a different conceptual foundation from existing ones. It starts from a theme aggregation of the problems that startups usually urge to overcome, solving the most important shortcomings and limitations of current methodologies for startups. Therefore, the new methodology runs as a useful, simple and visual tool for Business Model innovation in startups
