A proposed media Strategy to develop Radio Programs using (Digital Media) in Jordanian Radio Stations

• Autores: Rabi Adeeb Abdulsalam Alsarayreh
• Directores de la Tesis: Pastora Moreno Espinosa (dir. tes.)
• Lectura: En la Universidad de Sevilla ( España ) en 2025
• Idioma: inglés
• Número de páginas: 239
• Títulos paralelos:
  • Una propuesta de estrategia mediática para desarrollar programas de radio utilizando medios digitales en estaciones de radio jordanas
• Enlaces
  • Tesis en acceso abierto en: Idus
• Resumen

  • This Ph.D. dissertation studies a proposed media strategy for developing radio programs using digital media in Jordanian radio stations. It identifies the importance of recognizing media strategies and the need for their implementation in Jordanian radio. The dissertation demonstrates the significant potential for improving radio program performance through the strategic use of digital media.

    The study explores the importance, current status, and necessity of implementing media strategies to enhance the performance of radio programs through digital media in Jordanian radio stations. The sample includes 84 out of 90 employees at the Jordan Radio and Television Corporation (JRTV) and other private radio stations. Additionally, several interviews were conducted with specialists working in Jordanian radio stations, including Mazaj FM, Rotana FM, Hala FM, Radio Jordan 96.3 FM, General Program 90.0 FM, Quran 93.1 FM, and JUFM 94.9 FM. These interviews involved managers, sound engineers, directors, program preparers, and announcers to assess the feasibility of applying a strategy to improve radio programs using digital media.

    The study findings indicated that the importance of media strategies rated between 86.6% and 93.4%. The highest rating was for "Continue rhythm development" at 93.4%, while the lowest was for "Increase financial profits" at 86.6%. Overall, the average importance of media strategies was high, with a rating of 90.4% (SD = 9.2%).

    The ratings of the current state of media strategies ranged from 79.6% to 85.0%. The highest rating was for "Reliability of radio wave transmission (FM)" at 85.0%, whereas the lowest rating, at 79.6%, was for "Jordanian radio has an adequate media strategy to improve performance using digital media." The perception of the current state was average, with a rating of 81.4% (SD = 14.6%).

    The necessity of implementing media strategies was also assessed, with ratings ranging from 80.2% to 90.2%. The highest rating was for "Reach the largest number of followers" at 90.2%, while the lowest rating was for "Decrease in the number of listeners who follow the radio on the airwaves (FM)" at 80.2%. The necessity for media strategies was rated as high, with an average rating of 86.2% (SD = 10.0%). Keywords: Media strategy, Radio, Digital Media, Radio programs.