The purpose of this thesis is to explain the behavior of the strategic decision-moment from an organizational approach. Particularly, from the Cross-functional Integration present in the new product development process. The methodology is focused on Agent Based Modeling, especially in NetLogo software. Virtual experiments are carried out identifying the effect of the agents' interaction with each other and with the environment. The decision-moment, from this approach, responds to the emergence of the decision in an emergent way from the interaction between agents who must agree with others, through interactions, which in some cases see their deliberate strategy deconstructed, due to of the concurrence of decisions and actions. Specifically, from the virtual experiments it is obtained that the presence of previous information and the willingness to engage in interaction between departments in the cross-functional integration processes, has an impact on the decrease in the number of steps required in the construction of paths (quasi-technological trajectories) to reach an agreement, but the amount of interactions necessary does not affect. As a limitation it can be stated that the development of the compression of the decision-moment that is made within this research process, is concentrated on the organizational approach on the development of a new product. It is interesting to contrast the results with other organizational approaches. As an original contribution, the greater understanding of strategy formation through the use of Agent-Based Modeling stands out, particularly on the operation of the strategic decision-moment in the organizational context.
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