Generation of dynamic capabilities through digital transformation in organizations within the automotive sector
- Autores: Pablo Martínez de Miguel
- Directores de la Tesis: José Luis Montes Botella (dir. tes.), Anton Rafael Garcia Martinez (dir. tes.)
- Lectura: En la Universidad Rey Juan Carlos ( España ) en 2022
- Idioma: español
- Tribunal Calificador de la Tesis: José Amelio Medina Merodio (presid.), Marta Ortiz de Urbina Criado (secret.), Rafael Robina Ramírez (voc.)
- Programa de doctorado: Programa de Doctorado en Ciencias Sociales y Jurídicas por la Universidad Rey Juan Carlos
- Materias:
- Enlaces
- Tesis en acceso abierto en: TESEO
- Resumen
Purpose: The objective of the thesis is to validate the generation of dynamic capabilities through digital transformation in the automotive sector. Secondly, to validate the influence that digital transformation through the generation of dynamic capabilities have into customer satisfaction, financial results, and creation a sustainable competitor advantage.
Methodology: From an analysis based on a literature review, a model is built. Later, a SEM analysis to validate the model created is done.
Findings: This study reveals the rapid evolution of digital transformation in organizations, specifically in the automotive industry, which has evolved towards autonomous driving, connectivity, and mobility. It also evidences the expectations of the positive effects of digital transformation on the creation of organizational value and competitive advantages, with the consequent improvement in financial results and customer satisfaction. Findings contribute to the literature on empowering leadership and innovative firm performance results by highlighting those competitive advantages act as mediator to improve dynamic capabilities and enhance the firm performance results.
Research limitations: This is a preliminary attempt to demonstrate the influence of the dynamic capabilities in the automotive industry under digital transformation into customer satisfaction as well as financial results acting competitive advantages as a mediator that transmits the effects of Dynamic Capabilities to Finance results. The most representative limitation is the difficulty of obtaining a larger sample, because out of 142 surveys, 42 responses were obtained as valid.
Practical implication: The results of this research are intended to benefit executives and managers of organizations so that they can perform a quick analysis of their market conditions, based on the effects of their dynamic capabilities on their customer satisfaction as well as financial results creating a sustainable competitive advantage. Furthermore, this research emphasizes the influences of competitive advantages as mediator of dynamic capabilities and firm performance results.
