Resumen de From Shakira to Van Gogh operations for the world of culture
Cultural markets, that cover industries like music, art, tourism, etc., have always been both economically and socially significant in the world. Due to the wave of digitization in these markets, large-scale data on production and consumption of such products and experiences has made studying interesting dynamics of this sector more possible than before. In this dissertation, I take the opportunity to study interesting questions within this domain through the lens of Operations Management. The research questions explored here can be classified into two major thematic categories: (I) Product Innovation and Diffusion, and (II) Sequential Consumption of Experiences, each constituting of three chapters. While we specifically explore the first class of questions within the music industry, the insights related to new product development and product positioning in the cultural sphere can be extrapolated to other markets. The second part of the dissertation focuses on the notion of curating better experiences for consumers by studying the inter-temporal relationships between unique activities in consumption streams. Here, we explore the museum sector, tourism sector, movie, music, and book consumption. The theoretical contributions of this dissertation involve establishing synergies between the substreams of service and people-centric operations, which are necessary to capture the creative aspects and subjective experiences inherent to the cultural sector. Methodologically, I primarily utilize empirical models that employ retrospective and experimental data to establish causal relationships. To produce research with real-world implications and a wide external validity, several elements of this dissertation have been produced through collaborations with multiple industry leaders like the Van Gogh Museum and Deezer. This dissertation concludes by highlighting the insights from the six chapters and with a discussion on potential future avenues for research on cultural markets.
