Analysis of business opportunities for car-related shared mobility services

• Autores: Mireia Gilibert
• Directores de la Tesis: Imma Ribas Vila (dir. tes.)
• Lectura: En la Universitat Politècnica de Catalunya (UPC) ( España ) en 2019
• Idioma: español
• Tribunal Calificador de la Tesis: Andrea Bikfalvi (presid.), Antonio Cañabate Carmona (secret.), Floridea Di Ciommo (voc.)
• Programa de doctorado: Programa de Doctorado en Administración y Dirección de Empresas por la Universidad Politécnica de Catalunya
• Materias:
  • Ciencias económicas
    • Organización y dirección de empresas
      • Estudio de mercados
• Enlaces
  • Tesis en acceso abierto en: UPCommons
• Resumen

  • The confluence of digital technology and connectivity has led, in several sectors, to the rise of application-based shared economy activities. In particular, in the mobility sector, there has been an increase in on-demand shared transport initiatives. These new business models are transforming the urban mobility sector from a limited choice of transport services to a scenario full of new players offering different types of demand responsive mobility services.

    This change in urban mobility also has an impact on the automotive industry, where manufacturers such as SEAT not only see the opportunity for their cars to be used by these new services, but begin as well to see themselves as potential providers of mobility services. Even so, for the time being, the most popular and widespread shared mobility services remain unprofitable.

    For this reason, the thesis analyses the business models of the new shared mobility services, with the aim of proposing improvements to increase their profitability. It also identifies the different uses that can be given to them and the factors to be taken into account in the design and implementation process.

    The methodology used for this research is the study of cases, which have been conducted through surveys and interviews.

    The research begins with the study of the current and future mobility ecosystem and the behaviour of the automobile industry in this context. Next, the following five case studies are developed. The first analyses the business models of shared mobility services provided by cars –i.e. carsharing, ridesharing, and ride-hailing services– to find out synergies between them for proposing a combined business model. The second aims to study the mobility patterns of citizens and their intention to use shared mobility services. The third and fourth case studies focus on the identification of design factors and use cases of on-demand shared ride-hailing services. This part of the research looks at these services given their potential when cars are autonomous, and the opportunities that the software they use represents for public transport, with buses that could become demand responsive transport services. Finally, the fifth case study analyses the mobility ecosystem from the perspective of local governments and providers of technology and insurance, studies the feasibility of the combination of uses in shared mobility services, and detects the barriers faced by these new business models.