The emotional cinema of wong kar-wai

• Autores: Viktoriia Protsenko
• Directores de la Tesis: Ivan Pintor Iranzo (dir. tes.)
• Lectura: En la Universitat Pompeu Fabra ( España ) en 2019
• Idioma: español
• Tribunal Calificador de la Tesis: David Rojas (presid.), Manel Ollé Rodríguez (secret.), Alan Salvadó (voc.)
• Programa de doctorado: Programa de Doctorado en Comunicación por la Universidad Pompeu Fabra
• Materias:
  • Ciencias tecnológicas
    • Tecnología de las telecomunicaciones
      • Cinematografía
  • Psicología
    • Psicología experimental
      • Emoción
  • Ciencias de las artes y las letras
    • Teoría análisis y critica de las bellas artes
      • Cinematografía
• Texto completo no disponible (Saber más ...)
• Resumen

  • This thesis seeks to explain the affective appeal of Wong Kar-wai’s oeuvre in terms of emotional marketing. Although his working method and storytelling principles are most atypical of Hong Kong film industry, the director has actively exploited local strategies of genre, stardom, and hybridization throughout his career. Contrary to his well-crafted image of improvisational artist, recurrent stylistic tropes and narrative strategies in Wong’s films evidence a conscientious organization. . I argue that Wong Kar-wai deliberately caters to the tastes of a transcultural, multilingual and cinema-savvy spectatorship, and that his films encourage affective investment and repeated viewings.