The purpose of this research is to present a methodology for Social Innovation to communities in conflict (characterized by poverty, but with great natural and cultural wealth); for which it is proposed to Rural Community Tourism (TRC) as a driver of construction processes for peace and whose ultimate goal is Sustainable Human Development of the territories; in that sense, tourism is a means and not the end. Four experiences were reviewed in Colombia TRC, each with their own conflicts and special conditions, in which the lessons were determined. Finally, it is used as a community study to Montes de Maria, known in the late 90s by the armed conflict in Colombia territory to study their tourism potential and propose the methodology analyzed here, as it has been tested the hypothesis that all territories may become tourist destinations.
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