Camilla Vásquez (2014). The Discourse of Online Consumer Reviews. London and New York: Bloomsbury Academic, pp. 194, 9781441196286
- Autores: Bárbara Eizaga Rebollar
- Localización: LFE: Revista de lenguas para fines específicos, ISSN 1133-1127, Vol. 24, Nº 1, 2018, págs. 209-214
- Idioma: español
Es reseña de:
Camilla Vásquez (2014). The Discourse of Online Consumer Reviews. London and New York: Bloomsbury Academic, pp. 194, 9781441196286
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Resumen
Consumers’ need to rate and review products, services or businesses online has led to a massive burgeoning of online reviews over the last decade, giving rise to a new computer-mediated communicative genre that has attracted the attention of many scholars. However, most research on computer-generated communication has revolved around the fields of marketing, business or computer sciences (Ganu et al., 2010; Hu et al., 2012; Jo & Oh, 2011), leaving the linguistic and discourse perspectives unexplored. Thus, Camilla Vásquez’s book fills this gap by presenting a thorough analysis of the common language and discourse features used in online consumer reviews.
