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Exploring the effects of destination image attributes on tourist satisfaction and destination loyalty: an application in Málaga, Spain

    1. [1] Universidad de Málaga

      Universidad de Málaga

      Málaga, España

    2. [2] Universidad del País Vasco/Euskal Herriko Unibertsitatea

      Universidad del País Vasco/Euskal Herriko Unibertsitatea

      Leioa, España

  • Localización: Tourism & Management Studies, ISSN-e 2182-8466, ISSN 2182-8458, Vol. 12, Nº. 1, 2016, págs. 67-73
  • Idioma: inglés
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  • Resumen
    • This article has attempted to provide empirical evidence of the relationships between two groups of perceived destination image attributes, tourist satisfaction and tourist loyalty. In order to explore these relationships, two groups of destination image attributes perceived in situ have been studied: “hard ware” and “human ware” attributes of a south Spain destination. A theoretical model is tested on a sample of tourists using structural equations modeling. A positive relationship is detected between the variables.From a practical point of view, recommendations were made on the importance of destination image attributes such us “hard ware attributes” and “human ware attributes” that generate favorable word-of-mouth recommendations and revisit intentions. 


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