Información General

• Autores: Paola Cotticelli-Kurras, Anna Dentella, Francesca Cotugno, Stella Merlin, Valerio Pisaniello (ed. lit.)
• Editores: Narr Franke Attempto
• Año de publicación: 2025
• Colecciones: Sprachvergleich
• País: Alemania
• Idioma: inglés
• ISBN: 9783381133314
• Texto completo no disponible (Saber más ...)

Resumen

• This volume addresses the fields of naming and branding, in particular company and brand names, names in slogans, and advertising language in general, and all other proper names that are of economic interest in times of crisis. The contributions analyze both advertising on social media as well as printed material concerning commercial names, slogans for climate advertising, pandemic situations, new branding, and communication strategies in critical times, such as war and energetic deciency. The focus of the volume lies in stimulating reflections on how communication with consumers has changed, on current advertising and marketing strategies, and on naming in the face of sustainability and fairness. The current war scenario and the resulting problems concerning energy supplies, the increased migration in the Western European nations, and the political and social pressure to implement ambitious climate goals lead the economy and advertising agencies to profound reconsiderations.

Otros catálogos

• Red de Bibliotecas Universitarias (REBIUN)

Listado de artículos

• • Climate awareness in brand repositioning: instagram and the new lexicon of energy sustainability

    Ferdinando Longobardi

    

  • Company names and sustainable energy. What do the companies want to convey?

    Elin Pihl

    

  • Bio, eco and sustainable production. The case of Migros and Coop

    Paola Cotticelli-Kurras

    

  • Green, Fair, Responsible. Promoting sustainable safari holidays in Tanzania

    Marie A. Rieger

    

  • To bio or not to bio. A linguistic investigation of green policies in Italian retail products

    Francesca Cotugno, Stella Merlin Defanti, Valerio Pisaniello

    

  • Zigns of Var. Reflection of the Russian - Ukrainian war in Russian commercial signs

    Ilia Baranov

    

  • Sport sponsoring in times of 'polycrisis'. A discourse analyzis of three contemporary crises

    Florian Koch, Laurent Gautier, Matthieu Llorca, Javier Fernández Cruz, Daniel Sebin

    

  • The conceptual agenda in the narrative construction of crisis

    Diego Poli

    

  • The Insularity of (Post-)Pandemic Individuals on the Lexical-Semantic Level Alina Bughesiu, Oliviu Felecan, Daiana Felecan Names in Commerce during the Covid-19 Pandemic

    Daiana Felecan

    

  • Memetic Logic of a Brand Name. The Case Study of Corona Beer

    Olena Karpenko, Valeriia Neklesova

    

  • Individuelle Namensgebung von Autos in Schweden. Individual naming of cars in Sweden

    Daniel Solling

    

  • Ökologisch nachhaltig mit Toastern und kultigen Mäuschen? Frames in der Markenkommunkation von Citroen Ami und Fiat Topolino. Ecologically sustainable with toasters and iconic mice? Frames in the brand communication of Citroen Ami and Fiat Topolino

    Sabine Heinemann

    

  • Branding between country-of-origin effect and French washing: semiotic perspectives

    Antje Lobin

    

  • Stratagemmi di denominazione dei giocattoli, giochi e altri oggetti nel settore dell'intrattenimento (para)militare. Naming strategies for toys, games and other objects in the (para)military entertainment sector

    Artur Galkowski

    

  • Cosmetic product names as a resource for positioning manufacturers in the Zeitgeist of invest-in-yourself or security-familiarity-sustainability

    Linnea Gustafsson