• Reputación y creación de valor: una aplicación de la relación circular al sector bancario español

This article propound and develop a theoretical framework of Agency Theory to approach the study of the corporate reputation and its relation with the value creation. The proposed model are tested in te Spanish banking sector. Our result find support for a circular relation between corporate reputation and value creation generates an upward spiral. That is, how corporate reputation adds value to the company and, in turn, this increase of firm value favour corporate reputation.