Información General

• Autores: Claudia Elena Stoian (coord.), Ivana Trajanoska (coord.)
• Editores: Cambridge Scholars Publishing
• Año de publicación: 2025
• País: Reino Unido
• Idioma: inglés
• ISBN: 978-1-0364-1760-4
• Texto completo no disponible (Saber más ...)

Otros catálogos

• Red de Bibliotecas Universitarias (REBIUN)

Listado de artículos

• • Part One: Conceptual Insights into Business, Communication and Culture

    • Business mythology: a cultural history

      Sorin Ciutacu

      págs. 11-29

      

    • George Bariț: astute entrepreneur and cultural manager avant la lettre?

      Cora Saurer-Chioreanu

      págs. 31-55

      

  • Part Two: Applicative Insights into (Online) Business Communication: Discursive, Cultural And Translating Perspectives

    • Subjects and fragments in business communication in English: an exploratory approach to their textual function

      Ana Elina Martínez Insua

      págs. 59-81

      

    • Business vommunication and negotiation skills in English in business professionals from R. N. Macedonia

      Anife Kasa

      págs. 83-101

      

    • Management styles and leadership lessons as portrayed in "A song of ice and fire" by George R. R. Martin and "A game of thrones"

      Tamara Jolevska Popov

      págs. 103-122

      

    • Field-frame compositionality model and its application in business settings

      Maowen Li

      págs. 123-152

      

    • Inspiring people and migrating to new social media platforms: a corpus-driven approach to the evolution of "BuzzFeed’s Tasty"

      Alessia Battista

      págs. 153-174

      

    • “Going Deep!”: intercultural communication and translation in Chinese food travel vlogs

      Hsiu-Chih Sheu, Lucy Elwood

      págs. 175-200

      

    • Intercultural communication in management: needed skills for effective intercultural communication of Macedonian managers

      Evgenija Koleski

      págs. 201-221

      

  • Part Three: Pedagogical Insights into Teaching Business, Translation and Intercultural Communication

    • Business language as a means to engage students in sustainable development

      Carlos A. Sanz Mingo

      págs. 225-244

      

    • Intercultural communicative competence in translation training in higher education: a pedagogical perspective

      Claudia Elena Stoian, Ivana Trajanoska

      págs. 245-266