Strategic Analysis from a consulting context for the Super Kinder School Institution

• Sanguino Navarro, Willington ^[1] ; Arias Duque, Nubia Esmeralda ^[1] ; Botia Ramirez, Freyman Mauricio ^[1] ; Tavera Chaparro, Angelica Maria ^[1]
  1. [1] Universidad de Pamplona

     Universidad de Pamplona

     Colombia

     
• Localización: Management: (Montevideo), ISSN-e 3046-4048, Vol. 2, Nº. 0, 2024 (Ejemplar dedicado a: Management (Montevideo))
• Idioma: inglés
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• Resumen

  • In the current dynamic, managers of educational institutions such as Super Kinder School seek correct decisions to enhance internal efficiency and meet organizational objectives. A strategic analysis was carried out applying the interpretivist methodology through a case design and an interview with the director of the institution. This qualitative approach has given rise to strategic matrices such as Porter's Five Forces, EFE, EFI, IE, SWOT, PEYEA, MPCE, MIC MAC, complemented by the Balanced Scorecard tool.

    Strategies focused on market growth, product and service development, and market penetration were identified, seeking to improve internal processes and promote the growth of Super Kinder School. The consultancy is aimed at addressing essential activities for the continuous development of Super Kinder School, requiring a deep understanding of the institution, its achievements and educational service