Strategic thinking as a potential factor in the growth of companies in the dairy sector

• Vera Pirela, Carlos ^[1] ; Olmedo Plata, Aneleth ^[1] ; Lozano Hernandez, German ^[1]
  1. [1] Universidad Popular del Cesar

     Universidad Popular del Cesar

     Colombia

     
• Localización: Management: (Montevideo), ISSN-e 3046-4048, Vol. 2, Nº. 0, 2024 (Ejemplar dedicado a: Management (Montevideo))
• Idioma: inglés
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• Resumen

  • The article refers to how in a competitive and changing environment, dairy companies need to implement effective strategies to ensure their growth and sustainability, emerging as a crucial factor for the business success of the sector. In this same scenario, strategic thinking implies the ability to analyze the environment, identify opportunities and threats, and formulate action plans to achieve long-term objectives. This research focused on a quantitative, field, non-experimental methodology. Descriptive statistics were used to tabulate the information; the results of the study reveal a strong commitment of the company to identify market opportunities and reinforce its competitive strengths. The indicators associated with these areas showed a high level of presence within the organization, which shows a solid foundation for future growth