Lineamiento estratégico para la gestión de la creatividad como factor potenciador del emprendimiento en pymes

• Pacheco, Jorge ^[1]
  1. [1] Universidad del Atlántico, Colombia
• Localización: Gestio et Productio: Revista Electrónica de Ciencias Gerenciales, ISSN-e 2739-0039, Vol. 1, Nº. 1, 2019 (Ejemplar dedicado a: Julio - Diciembre 2019), págs. 4-17
• Idioma: español
• Títulos paralelos:
  • Strategic guidelines for the management of creativity as an entrepreneurial enhancement factor in SMEs
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• Resumen

  • The objective of this study is to formulate strategic guidelines for the management of creativity as a factor that enhances entrepreneurship in SMEs, considering their human capital. With a positivist approach, and a descriptive research; of a non-experimental transectional descriptive field design. It is supported by the theories of Schnarch (2010), Prada (2014), Murcia (2011), Katica (2015), Chiavenato (2010), Sanabria (2008), Varela (2001) and others. A population of (120) managers was considered. Designing a questionnaire with a total of 36 items, validated by the judgment of (10) experts, to expose the results, inferential statistics were elaborated. Linear regression was applied between both variables, reflecting a coefficient of 0.18, indicating that creativity management intervenes in a small way in entrepreneurship; that is, the higher the creativity management, the higher the entrepreneurship in SMEs.