This study contributes to expanding the knowledge on overtourism by delving into the case study of the Italian city of Cagliari, which has undergone through a series of urban regenerationprograms and implemented a set of policies to encourage tourism growth. The overarching portrayal of Cagliari depicts a city in the midst of a touristification process, which is profoundly alteringthe physical landscape and the social composition of its neighborhoods, progressively transformed into entertainment hubs. In the overcrowded urban spaces that ensue, former residents frequently experience discomfort, prompting many to seek relocation. Consequently, the traditional local communities are fading away, heralding a gradual and irreversible vanishing of the soul of the city.
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